Alyssa J.
Region: US
Saturday 19 July 2025 23:28:21 GMT
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ssshaneil :
As someone who works from the agency side…Many approaching brands that we know at are hardly breaking even for like the first 5 years or so. They could be pulling in 5-6 figure months and only just making enough to keep the lights on and pay the staff/agency. It’s like balancing a tightrope during those scaling periods
2025-07-20 04:13:17
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Summer D’on :
Fashion Nova’s influencer budget in. 2022 was $30m. Just on partnerships.
2025-07-20 04:21:47
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Les :
This this this.
2025-07-20 20:16:00
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Kady :
Mind you. Skims makes banks and STILL continues to raise funds. Ppl don’t need to turn into business professors. As a business owner I KNOW a decision like this wasn’t made lightly. Let’s not tell a founder what she “should’ve”done when we don’t know a THING
2025-07-20 20:59:54
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M.A.E. :
For this exact reason consumers must take responsibility for their own education and awareness of what’s going on.
2025-07-20 04:37:45
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ABI AMÉ :
Thank you so much for sharing ❤️
2025-07-20 13:36:57
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velyse19 :
Yes! People have no clue how much marketing costs. Even people in marketing have no clue. It’s not just have a strong organic social presence, you have to use paid media for reach and frequency and that costs money!
2025-07-20 00:20:31
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Adichestore :
I’m about to cry just listening to this as a tiny brand thats just starting up with zero funds for advertising
2025-07-20 16:42:57
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Omary Rodriguez :
I worked in the accounting dept at Zenith media over 20 years and out of home at that time was like 25K and 30 second spots for Super Bowl was like 30-50k. I can’t even imagine what that cost now. 😭
2025-07-19 23:57:12
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Stephcouturexo :
ALL. OF. THIS!! Just followed since we have similar backgrounds♥️
2025-07-20 17:32:26
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kwanalikes :
Thank you so much. I’ve talked about this for years as a Black author trying to explain how in many ways the bestseller lists are made. The whole up by your bootstraps story is so much smoke & mirrors.
2025-07-20 01:06:24
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Esoteric.PNG :
The resume is long!!!!
2025-07-20 01:42:42
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paola | beauty & fragrance ✨ :
thank you so much for this, because this is actually crazy that people don’t understand.
2025-07-20 16:33:29
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bryson • alloy studio :
this is very insightful, the people really don’t know how the cogs of advertising move but this helps paint the picture clearer
2025-07-20 01:16:48
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ashjo | 2025 Bride 💍 :
And that doesn’t even include paid search, YouTube, meta. They spend millions a year there
2025-07-20 05:00:27
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nylah gabrielle :
i love being a marketing girlie 😫 immediately followed
2025-07-20 18:10:08
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Chinenye|Demystifying Perfume :
Thank you for sharing this perspective. It costs so much money to be in the consciousness of customers all the time.
2025-07-20 00:35:50
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Morgann F💐| Lifestyle Creator :
There’s literally soooo much to consider that people forget about. Thank you for this breakdown🤝🏾
2025-07-20 03:19:03
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🧑🏽🎄 :
This is a valid perspective
2025-07-20 02:35:42
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Courtney 🩷 :
Such a beautiful take 🩵
2025-07-19 23:43:06
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Andrea :
Thanks for sharing
2025-07-20 01:54:00
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Summer D’on :
And that’s only scratching the surface tbh
2025-07-20 04:21:07
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Grisel Paula :
‼️‼️
2025-07-20 12:27:16
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