@nat101day: It’s insane to me that people truly think every sound machine that Hatch has is demonic or that the brand somehow represents evil. It is a sound machine, that’s all it is. And if you think an ad that was done around Halloween to be horror movie themed means that the company itself is demonic, then you should be boycotting a lot more brands than just Hatch. Come on people. I’ll always have my Hatch machine & Hatch Go. @Hatch for Sleep #hatch #hatchalarmclock #soundmachine