@abdullahassan1970: While some headlines claimed a “$30 billion” loss after hiring a consultant-CEO, that figure has no clear verification. The more reliable figure: Starbucks dropped approximately US $11 billion in market value, and several respected outlets tie this decline to a combination of poor sales, labour strikes and global boycotts — particularly after the Middle East conflict. Here’s what we know: • Over about three weeks, Starbucks’ shares fell roughly 8.9 % — wiping out nearly US $11 billion of market value. • Analysts link part of this drop to consumer backlash and boycott campaigns in various markets following the brand’s perceived position in the Gaza conflict and events involving its union. • In Muslim-majority countries, declines in footfall and revenue were reported amid boycott sentiment, making it clear this was not just a Western consumer phenomenon. That means one of the world’s most iconic brands faced not just a sales stumble — it confronted the economic power of ~1.9 billion Muslim consumers, with a combined spending power exceeding US $2 trillion annually. This is not a niche market — it is a major chunk of global consumer GDP. For decades, brands have adapted to Western and Asian cultural forces, aligning their positioning accordingly. But too often the Muslim consumer segment has been sidelined or treated as secondary. Starbucks’ ~US $11 billion hit is a wake-up call: To ignore this segment is not merely a misstep in marketing — it’s a measurable economic miscalculation. Let this be the lesson “Recognize the Muslim consumer not only for ethical inclusion, but because they move markets”.

Abdulla Hassan

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Region: KW

Wednesday 29 October 2025 04:55:29 GMT