@janustiu: Don Norman coined the phrase “attractive things work better”. So why does it happen? — References: Norman’s Three Levels of Design: https://www.interaction-design.org/literature/article/norman-s-three-levels-of-design Do “attractive things work better”? An exploration of search tool visualisations - http://oro.open.ac.uk/29873/ Apparent usability vs. inherent usability experimental analysis on the determinants of the apparent usability - https://www.researchgate.net/publication/290957555_Apparent_usability_vs_inherent_usability_experimental_analysis_on_the_determinants_of_the_apparent_usability