@lydiamegdal: THE PROBLEM WITH JUST “POSTING CONSISTENTLY” is that if the posts aren’t portraying the value your services bring to the table, how specifically they solve your patient’s desires, why they’re the best fit for the problems they’re dealing with, and digging into the deeper reasons they want the services they want- then it’s not going to result in clients at all. all those dms asking “what are your prices” all those hours in front of canva, fiddling with different fonts, to make a graphic offering a discount or some information about a service all that rushing around in between appointments to try and “get some content” is not going to draw in those ideal clients, or result in raving fans, or create buzz about that new treatment or service. because at the end of the day, social media has changed 🫠 while just “posting consistently” would have worked fine a couple years ago, now the game has changed. people have more options that ever, and yep- they’re all here, they’re all posting. when there’s more players, and they’re all playing the game- we’ve got to go deeper. if we want to harness the power of social media and stop relying solely on referrals, then we need a strategy. one that speaks directly to our ideal client/patient’s core desires. one that appeals to their aesthetic, portrays your business as the expert YOU REALLY ARE, and shows the value of your services, the specific way your business addresses the problems their having, and how you’ll solve them. & i wanna do it with you - I have 3 SPOTS left for my free strategy calls, we’ll diagnose exactly what’s holding your content back from resonating with more of your dream clients. comment below & I’ll send you the booking link! #brandingtips #medspabranding #contentstrategy #medspaowner #hairsalonowner

lydia megdal | brand designer

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Monday 11 September 2023 20:57:31 GMT