@iamrichroll: “Film is an incredibly powerful weapon for social change.” One of the most interesting people I have ever met, Louie Psihoyos is filmmaking’s James Bond, a documentarian serving up weapons of mass instruction frame by frame—and changing the world in the process. If this name is unfamiliar, perhaps you recall Louie’s Academy Award winning documentary The Cove, an Ocean’s 11-esque thriller that powerfully exposed the gruesome underbelly of the Japanese dolphin trade. Louie also documented the rise of the plant-based athlete in the James Cameron produced Netflix hit, The Gamechangers and powerfully drew attention to mass species extinction in 2015’s Racing Extinction. In addition, Louie serves as Executive Director of the Oceanic Preservation Society and is recognized as one of the top still photographers in the world, having created iconic images for National Geographic for nearly two decades. Today he shares his story. Why he puts his life on the line for causes most urgent. And what he hopes to achieve as a result. ✌🏼🌱 -Rich