@wallstreetjournal: Shein says it’s able to make affordable apparel by monitoring user behavior to predict customer demand and producing items in small quantities. The Chinese e-commerce company known for its $5 T-shirts and $20 cocktail dresses controls 40% of the fast-fashion market share in the U.S., with an estimated $8 billion in sales in the country last year. Shein’s inventory turnover rate is twice as fast as other competitor retailers such as H&M and Zara. WSJ explains how Shein has dominated the global fast-fashion market as it remains one of the least transparent fast fashion companies in the world. #shein #fastfashion #wsj #thewallstreetjournal #wallstreetjournal

The Wall Street Journal

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Region: US

Sunday 14 January 2024 16:06:14 GMT