@lydiamegdal: Listen up girlies → your brand is not about what you sell. That’s right!!! It’s not about your 1:1 services or group program. Branding is intertwined in everything, and the truth is, a lot of it isn’t the visuals or aesthetics (shocker, I know. literally feels like heresy to say as a designer!!) At the root of it all, your brand is about CONNECTION 🫶 and how is that connection built?? soooo many ways, lots of which aren’t even tangible / things we can see that connection is built through - the type of words + language you use with your community (aka your brand voice) - the way you deeply understand your community (and create content that sees them, understands them, and supports them) - the hobbies + interests you post about on stories that your people have in common with you - the consistent topics you post about, and your perspectives on them that your audience knows they can expect from you and yes, totally, that connection is built through the visuals as well - the on brand filming locations you use, like a go to coffee shop or aesthetic corner of your home - the brand color palette that you reliably use on stories, graphics, and throughout your site - the brand photoshoots, the logos, the social media templates, that we use cohesively to build that recognizable, expert level brand but the visuals ONLY go so far, without the connection piece. I share about my coffee runs, my morning routine, the new workout class I’m trying out, and the highs and lows of building a growing business that’s supporting my goals + sustainable for the lifestyle I wanna have, because I KNOW me + my community have those things in common me + my community CONNECT on these bits and pieces of daily life + entrepreneurship, and make it possible to my community to get to know me, care about me, and trust me, beyond my business. because when your community is bought into YOU → selling becomes a natural extension of that connection that’s already been built the connection aspect of your brand has already done the like/know/trust for you all that’s left for you to do is use your understanding to create + share about services that can solve their problems

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