@mya.nichol: Create an audience of raving fans AND loyal customers ↓ GROWTH CONTENT— Figure out what gets your audiences attention, what gets them to binge, and what gets them to tap the follow button Action step: look at your analytics and find what content goes viral for you and study it. If you don’t have any content that’s gone viral, study content on your explore page CONVERSION CONTENT— Figure out what your audience needs to hear to buy (knowing the 4 buyer types) and what content you’ve already put out that brought in sales Something I want to note here. There is a difference between knowing your audience and understanding your audience. Knowing your audience is being able to talk about their problem. Understanding is when you can talk about a problem in a way that makes sense to them. Understanding makes people feel seen and heard which builds trust and gets people to want to work with you. We buy when we feel Action step 1: listening to my most recent podcast episode of Radical Disruption and learn the 4 buyer types Action step 2: look at the days that you had the biggest spike in inquiries, purchases, or website traffic to an offer and figure out why. Trace it back to your content GROWTH VS CONVERSION Example 1: postpartum fitness coach Growth- 20 minute workout for moms racing around the house Conversion- is exercise negatively effecting your milk supply? This conversion content shift beliefs and you should add a CTA at the end of the post and caption to sign up for the offer that helps them with working out without effecting supply Example 2: travel planner Growth- 5 underrated cities to visit in Europe Conversion- how I saved a family of 6 $5,000 on a trip to Bali This content showcases your authority and and is a case study to show others what’s possible for them if they hire you

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