@mr.paidsocial: Exiting the learning phase isn’t the end all but it is absolutely a confidence signal. What i mean by confidence signal is if you’re running ads and get a few sales at a crazy roas, until you exit the learning phase, that may not sustain as you increase budget. This plays into a concept i call cruising altitude. Think about launching an ad like taking off in a plane. The climb to 10,000 feet will likely be turbulent but once you hit higher altitude (ad spend) you’ll be much more stable. I go over this in way more detail in my Meta ads Masterclass ##mediabuying #mediabuyer #mediabuyinglife #mediabuyers #mediabuyingtips #mediabuyerstiktok #metaads