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@zarrasshere: Jangan bawa bawa bapak bisa ga?🥲

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Thursday 19 September 2024 14:17:12 GMT
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In March 2007, Justin Kan was 23 years old and fresh out of Yale with a wild idea: broadcast his entire life live on the internet. Every meal, every conversation, every moment. 24/7. His co-founder Kyle Vogt built him a contraption—a webcam attached to a baseball cap, wired to a laptop in a backpack. At midnight on March 19, 2007, Justin turned it on and started streaming. He called it “lifecasting” and named the platform Justin.tv. The media went crazy. He was on the Today Show, Nightline, World News Tonight. But by late 2007, Justin stopped lifecasting and opened Justin.tv to everyone. Anyone could broadcast anything. The platform exploded to over a million users by July 2008. But a lot of traffic came from people illegally streaming sports. They got sued and had to crack down. Traffic dropped. Then they noticed something in the data: one category kept growing—gaming. People were livestreaming themselves playing video games, and others were obsessed with watching. The team ignored it at first. But by 2011, gaming was massive. In March 2011, co-founder Emmett Shear started a skunkworks project. By June 6, 2011, they spun it off as Twitch.tv. It took off immediately. 8 million users the first month. 20 million monthly visitors by 2012. By 2014, Twitch was doing 1.8% of peak US internet traffic—behind only Netflix, Google, and Apple. Meanwhile, Justin.tv was dying. In February 2014, the company rebranded as Twitch Interactive. In August 2014, they shut down Justin.tv. That same month, Amazon bought Twitch for $970 million in cash—Amazon’s largest acquisition at the time. Today, Twitch has over 31 million daily visitors. The guy who wore a webcam on his head built a platform nobody wanted, accidentally discovered gaming was the future, and sold it for nearly a billion dollars.
In March 2007, Justin Kan was 23 years old and fresh out of Yale with a wild idea: broadcast his entire life live on the internet. Every meal, every conversation, every moment. 24/7. His co-founder Kyle Vogt built him a contraption—a webcam attached to a baseball cap, wired to a laptop in a backpack. At midnight on March 19, 2007, Justin turned it on and started streaming. He called it “lifecasting” and named the platform Justin.tv. The media went crazy. He was on the Today Show, Nightline, World News Tonight. But by late 2007, Justin stopped lifecasting and opened Justin.tv to everyone. Anyone could broadcast anything. The platform exploded to over a million users by July 2008. But a lot of traffic came from people illegally streaming sports. They got sued and had to crack down. Traffic dropped. Then they noticed something in the data: one category kept growing—gaming. People were livestreaming themselves playing video games, and others were obsessed with watching. The team ignored it at first. But by 2011, gaming was massive. In March 2011, co-founder Emmett Shear started a skunkworks project. By June 6, 2011, they spun it off as Twitch.tv. It took off immediately. 8 million users the first month. 20 million monthly visitors by 2012. By 2014, Twitch was doing 1.8% of peak US internet traffic—behind only Netflix, Google, and Apple. Meanwhile, Justin.tv was dying. In February 2014, the company rebranded as Twitch Interactive. In August 2014, they shut down Justin.tv. That same month, Amazon bought Twitch for $970 million in cash—Amazon’s largest acquisition at the time. Today, Twitch has over 31 million daily visitors. The guy who wore a webcam on his head built a platform nobody wanted, accidentally discovered gaming was the future, and sold it for nearly a billion dollars.


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