@dsgeyer: I learned my first marketing lesson at 6. Here’s what it taught me about trust: Shampoo doubled their sales by adding "wash, rinse, repeat" to the instructions. Clever tactic but at the end of the day it's a form of manipulation. It employs: • Fear • Peer pressure • And artificial needs It worked in the short term. But the trade off is: eroded trust. What if their focus was on why they exist in the first place? • Help people have healthier hair • Help people feel confident with their hair This would inspire. This would build an army of loyal advocates. The proven way to build a more loyal fanbase is this: • Get clear on why we do what we do • Communicate that purpose with your creations Think about creators out there who demonstrate this. • Taylor swift • Nike • Oprah Winfrey • Harley-Davidson • Steve Jobs They have unbelievable market share. Why? They focus on why they exist in the first place. Then they create based on that. No need for manipluations.

Dan Geyer

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Region: US

Tuesday 08 October 2024 16:07:37 GMT