@mya.nichol: If you’ve ever had someone say to you… “I’ve tried all your tips, but they don’t work” “I’ve saved all your content, but I’m still not seeing results” “I’m not going to invest, your content has been great” That’s a sign they’ve left your account thinking your educational content has solved all their problems. But here’s the issue—information doesn’t equal transformation (if that were the case, google would’ve put us all out of our jobs) If people feel ‘good to go’ just from your content because you’re filling all the gaps instead of revealing them, then there’s no reason for them to invest in your offer. & your offers are where the transformation happens Make your content the prerequisite for your offer So the key? Show them the gaps. Highlight what’s missing, so they can see why your offer is the solution they need. Your content should lead them to your offer, not stop them from joining — this is where conversion content comes in Are you leaving room for your offer to bridge the gap? IG University students!! Check out the “CREATED Method” module for more on this!! If you’re not in IGU, click the link in my bio to join🫶🏻

Mya | Business Coach

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Saturday 19 October 2024 13:43:45 GMT