@thatmarketingguru: the engagement hook is YOUR CAPTION 😮 i never waste a caption by putting “just anything”… its always the thing that stop someone from scrolling past your video and makes them CARE. your text on screen hook ideas, verbal hooks, and caption all play different roles in making a viewer want to watch your video through. #thatmarketingguru #growontiktok #hookideas #socialmediamarketing #socialmediamanager #marketingontiktok #SmallBusiness #businessowner #socialmediatips