@barnardco: 🚨🚨🚨 NEW LOGO PROJECT CLAXON! THE BRIEF
At its core Immersif is a bookkeeping business, and founder Chi Yun Wai (a.k.a. Sam) asked me to helped him brand his new offering, which had the aim of helping immersive creators reach their goals with financial clarity, strategic advice and peace of mind. Sam has more than a decade of bookkeeping experience in the immersive and creative sector, focussing mainly on escape rooms, and his new company would be niched to the creative, design and immersive entertainment markets. We would need to produce a brand mark and accompanying logotype that represents the care and customer service, high attention-to-detail and trust that Immersif offers for its customers. The logo would need to use a light, colourful (not corporate) style. Sam was also a big fan of my designs that incorporate a clever use of negative space, so using some illusory contour to represent the escape room roots of this brand; the search and discovery of something hidden, would be a huge bonus. THE SOLUTION
During our discovery calls, Sam and I worked together to uncover a series of brand nouns that I could use as part of the design phase. In doing so we discovered the perfect representation of his vision, “…to help immersive creators achieve their ‘what-ifs’ and dreams.” The logo combines elements of a bar graph with a negative silhouette of a dreamcatcher, borrowing sizing cues from the logotype to create an exceptionally balanced logo mark. The gradient is meaningful, with green bars blending through to the pink dreamcatcher, which perfectly illustrates the Immersif mission: ‘We Help Businesses Blossom’. TESTIMONIAL
"…I couldn't be happier with the results! His mastery of design principles and attention to detail truly shines through in his work, bringing my vision to life in a way I never imagined possible. I highly recommend James to anyone looking for a talented and exceptional logo designer." - Chi Yun Wai (Sam) #logodesign #casestudy #branding #designtok

James Barnard

Open In TikTok:

Region: AU

Tuesday 29 October 2024 06:18:10 GMT