@thatmarketingguru: BUSINESS OWNERS!! only 50% of your content should be going viral… the other 50% of content should be a mix of nurturing relationships with followers, promoting actions to make sales, post purchase content, and loyalty content. 🗝️ this is my secret tool to use social media as a sales channel while also making sure that the actual social accounts provide value and build a transparent community. its called the marketing funnel for social media. if you have any more questions, let me know!! #thatmarketingguru #SmallBusiness #tiktokcreator #businessowner #socialmediamanager #socialmediamarketing #marketingtips #marketingstrategy #marketingfunnel