@realrobertherjavec: A common mistake I’ve seen in countless startups? They focus too much on their perspective, not the customer’s. It’s natural to get attached to your product or service, but success hinges on seeing its value through the customer’s eyes. Think about it like the classic “sell me this pen” challenge. The goal isn’t just to highlight the pen’s features—it’s understanding who needs the pen and why. In every pitch, every product, every business decision, remember: value isn’t defined by what you see; it’s defined by the customer’s needs and desires. That shift in perspective? It can make the difference between a business that thrives and one that fades. What’s your customer’s view? That’s where real value lives.