@ellenmackenzieee: Why scrolling for content ideas is NOT going to work ⬇️ We’ve all been there. “I need an idea to post!” So you start scrolling. 30 minutes later, you’re feeling bad about yourself and stuck in a comparison trap. You’ve only managed to scramble together one half-decent content idea that you just copied of someone else’s viral post. Here’s what you should do instead ✨ Focus on your AUDIENCE. Every good social media strategy should have a clearly defined target audience and THAT should be ground zero for all content creation. When you make content that truly connects with your ideal audience, that’s when the numbers jump up. Think about what they want to hear from you, instead of copying that latest trend of hack 🙌

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