@oktocreative: Your brand would always do better by selling an expensive product to a luxury customer base than to sell cheaper products to cheaper customers. This business idea represents this ideology effectively as chess kits are normally a couple bucks but if you make it premium, it will sell like it’s premium. Creating a brand is a must in this process. Giving a name to the product, makes the customer feel connected with it and nails your brand in their mind. #marketing #branding #brand #business #businesstips #fyp