@thatmarketingguru: the difference between a viral video and 200 views has everything to do with psychology. human brain loves structure, patterns, and frameworks. you’re already doing a great job if you’re providing value to your community by sharing your expertise on topics your community is frequently searching. however, the difference between a viral video and 200 views is how specific and structured the information you provide is. a good way to think about this is, when someone watches your video they should want to save it to reference later because they feel like they got a written out guide to how to solve their problems… not just some generic piece of advice. a secret tip is to turn your advice into a personalized framework. so if i give you my tips for creating a good video hook, i could call this the “hook magic theory” and then explain them. this makes people believe you are a true expert in your field and have a specific framework nobody else has… yes… just from titling and structuring the advice. ♥️ #thatmarketingguru #marketing #marketingtips #marketingonsocialmedia #socialmediamarketing #growingonsocialmedia #sellingonsocial #businessowner #entrepreneur #digitalmarketing #contentcreator