@mange.marketing: BMW Vs. Mercedes – What Sets Them Apart? Both Are Luxury Car Brands. Both Are German-Made. Both Have Round Logos. But Their Key Difference? It’s All In Their Positioning. BMW Puts You In The Driver’s Seat—It’s About The Thrill Of The Road. Mercedes Puts You In The Back Seat—It’s About Enjoying The Ride. BMW Represents Adventure. Mercedes Represents Status. One Is Built For The Thrill-Seeker. The Other For The One In Charge. And Their Entire Marketing Strategy Reflects That. Follow @mange.marketing For More Powerful Brand Insights. #MangeMarketing #BMWvsMercedes #BrandPositioning #MarketingStrategy #luxurybranding