@sayam.pahuja: RISE OF NATHAN Nathan Apodaca first appeared in September 2020 by sharing a TikTok video of him skateboarding and sipping cranberry juice while lip-syncing to Fleetwood Mac's "Dreams." The video received millions of views, likes, and shares in time after it went viral. The video went global because of his relaxed demeanor and the timeless shot of him sipping while skateboarding. Apodaca thus achieved a huge following on TikTok, and his video was featured in millions of memes and social media posts. His online status and popularity shot up immediately after the video became viral, and he even rose to fame courtesy of the viral video. Since TikTok enabled Nathan to tap into the global world without adopting conventional media tactics, the only factor dictating his popularity was the democratization of content.@doggface208