sweetkumara1 :
Meghan Markle's As Ever lifestyle brand has partnered with Netflix's Consumer Products Group (CPG) division, tapping into the $600 billion global lifestyle market. While the exact deal value isn't publicly disclosed, this partnership allows Netflix to diversify into consumer goods, leveraging Markle's global appeal. As Ever offers curated products centered on cooking, entertaining, and hospitality, reflecting Markle's vision of "elevated, everyday living".
Key Details About the Partnership:
• Market Value: The global lifestyle market is valued at $600 billion, with celebrity-founded brands like Gwyneth Paltrow's Goop and Reese Witherspoon's Draper James redefining consumer expectations.
• Product Line: As Ever's debut collection includes eight signature products, now available exclusively on (link unavailable), with a focus on accessible luxury and quality.
• Partnership Goals: Netflix aims to merge content and commerce, utilizing Markle's influence following her Netflix docuseries "Living Invictus" and scripted content under Archewell Productions .
It's worth noting that Meghan Markle and Prince Harry's $100 million Netflix deal will reportedly not be renewed when it expires in September, marking a shift in Netflix's business strategy. However, this doesn't preclude future collaborations between the couple and the streaming giant .
2025-07-24 12:20:57