@runneralerts: In 2023, Paris running store Distance Athletics ran a one-day promo called “ROB IT TO GET IT.” Take anything from the shop, and keep it — but only if you could outrun their “security.” That security? Méba Mickael Zeze, a two-time Olympian with PBs of 9.99 (100m) and 19.97 (200m). 76 people tried. Only 2 got away. The chases were filmed and turned into a campaign. Zeze called it “a long day,” but said it reminded him of playing tag as a kid. It was part stunt, part statement — and one of the most creative running brand moments in years. #distanceathletics #Running #runningculture Photo & Video: @distanceathletics