@thatmarketingguru: whether it’s for your personal brand or business, branding IS the most important thing… people need to like you and then recognize you. if not, you’ll be forgotten. but don’t get caught up on fonts and colors… yes, they are a part of branding but at the core of any brand is consistent energy. every video, photo, press release, etc. needs to exert the same energy from the brand. is it relaxed? is it empowering? think about what that looks like and then experiment with how that plays out in your marketing and content. #thatmarketingguru #marketing #branding #marketingtips #marketingonsocialmedia #socialmediamarketing #businessowner