@richmanparadise: Branding your business comes down to everything for it — that goes from the type of people you attract to the price you can charge for a single item ⚡. Not all brands can be exclusive like we see in this scene talking about Chanel. They lead their business with the idea of exclusivity and status. Others can't just copy that by changing the price 📉. You need identity and a story behind a product to market it a certain way. That’s why the woman, when discussing with the gentleman, had her idea completely backfire. Because at the end of the day, her store was like any other — basic and replicable 📦. Focus on brand and you’ll be able to channel your business wherever you want. #branding #brand #business #businessidentity #marketing #market #profit #luxury #luxurybrand #success #rich #entrepreneur #businessman Movie: Mad Men