@nicolascurciowriter: I have never heard ANYONE address this. @Apple TV please respond. #appletv #severance #thestudio #apple #streaming

Nicolas Curcio
Nicolas Curcio
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Wednesday 23 April 2025 03:39:08 GMT
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nicolascurciowriter
Nicolas Curcio :
To everyone being like “it’s HoW TiMe zOnEs WoRk” um no, out of EVERY streamer apple is the only one to do it like this
2025-04-23 05:56:39
193
abby__pearl
Abby Smith :
This feels like reminding the teacher they forgot to assign homework. Hush!! Go watch your show early and mind your business 😂
2025-04-23 05:47:08
272
jimchandlernow
JimChandlerNOW :
This is to let the early watchers build buzz early. I think it's brilliant marketing
2025-04-25 01:13:29
0
solomontexas
Andrew Solomon :
It’s based on GMT time zone. It’s a global service.
2025-04-23 08:00:39
67
adept_empath
Adept Empath :
They’re using UTC, the standard time zone in coding
2025-04-23 05:39:22
1
mokoab
Mona Kosar Abdi :
This led to a lot of arguments amongst my family
2025-04-23 20:40:21
45
spacecowboys_
🌙 :
They are obviously using a different time zone but idk why. They are Apple TV they are from California JUST USE PST.
2025-04-23 04:05:11
68
chris.wickline
Christopher :( :
Ben stiller mentioned off handedly on the severance podcast that they chose a global time to release so the most people could watch at release time. But this puts all of Europe at 12-3am. So idk.
2025-04-23 04:32:23
20
talli_approved
Talli Buchanan :
Prime used to do this. I think it’s released on Wednesday UTC? Up until very recently Prime dropped shows at 5pm PST/midnight UTC.
2025-06-28 18:15:05
0
tylerlyonsmusic
TL :
Apple TV+ is different $10 a month gets us early access, check terms
2025-04-23 06:44:28
3
jeffsocean
Jeff :
Why does this bother you?
2025-04-23 03:48:21
0
gkinyibsh
🎤 :
I think it's to increase view date. So they can say "this many people watched it on the first day" the way movies come out on Thursday night
2025-04-23 04:07:08
41
itsauntiepizza
auntie 🍕 :
It is intentional
2025-04-23 05:32:09
0
anxiousaustin
Austin’s culture opinions :
This has been confusing me with the studio lol
2025-04-23 03:49:25
13
josephwharnish
joseph harnish :
I think they are basing it on Greenwich meantime
2025-04-23 20:17:55
0
emmmmmmmilyc
emmmmmmilyc :
I thought I got the dates mixed up for the studio but I guess I didn’t!
2025-04-23 03:47:16
47
kentcultivate
The Content Chemist 👨‍🔬 :
it’s a Global show so they release it on a “universal global time slot” like Australia time or something (spoke to a marketing exec about this who said this was an issue in their messaging meetings)
2025-04-23 15:43:30
1
suma_lee0
Suma_Lee :
I can deal with this what I need to know is why all their shows are so damn DARK
2025-04-23 06:42:12
10
nocturnal_admissions
Nocturnal Admissions :
Friday… GMT?
2025-04-23 03:43:02
2
beanthebean123
j :
are you on the west coast? they all work like this, they drop at midnight EST which is 9 pm PST. like everyone watches Paramount's yellow jackets on Thursdays
2025-04-23 12:38:58
0
apat100
Adam :
The Embargoes are also for like midnight of the day they advertise 😭
2025-04-23 03:56:16
0
smariahbolton
Samantha Bolton :
This is an unwritten rule for Apple TV lol
2025-04-23 04:50:14
29
awsamweston
AwSamWeston :
It’s like movie theater release date logic. The listed date is the first FULL day it’s up, but they do special evening premiere runs the night before because why the hell not?
2025-04-24 03:23:27
5
nickhumphrey8
Nick Humphrey :
it's so that there's less of a strain on their servers. It spreads out the time that people are watching it over a 48-hour period. so traffic doesn't Spike for 1 hour.
2025-04-23 17:35:54
4
moriahmcdonald
moriah :
I was always confused about this when I was watching Severance
2025-04-23 03:50:16
5
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