To everyone being like “it’s HoW TiMe zOnEs WoRk” um no, out of EVERY streamer apple is the only one to do it like this
2025-04-23 05:56:39
193
Abby Smith :
This feels like reminding the teacher they forgot to assign homework. Hush!! Go watch your show early and mind your business 😂
2025-04-23 05:47:08
272
JimChandlerNOW :
This is to let the early watchers build buzz early. I think it's brilliant marketing
2025-04-25 01:13:29
0
Andrew Solomon :
It’s based on GMT time zone. It’s a global service.
2025-04-23 08:00:39
67
Adept Empath :
They’re using UTC, the standard time zone in coding
2025-04-23 05:39:22
1
Mona Kosar Abdi :
This led to a lot of arguments amongst my family
2025-04-23 20:40:21
45
🌙 :
They are obviously using a different time zone but idk why. They are Apple TV they are from California JUST USE PST.
2025-04-23 04:05:11
68
Christopher :( :
Ben stiller mentioned off handedly on the severance podcast that they chose a global time to release so the most people could watch at release time. But this puts all of Europe at 12-3am. So idk.
2025-04-23 04:32:23
20
Talli Buchanan :
Prime used to do this. I think it’s released on Wednesday UTC? Up until very recently Prime dropped shows at 5pm PST/midnight UTC.
2025-06-28 18:15:05
0
TL :
Apple TV+ is different $10 a month gets us early access, check terms
2025-04-23 06:44:28
3
Jeff :
Why does this bother you?
2025-04-23 03:48:21
0
🎤 :
I think it's to increase view date. So they can say "this many people watched it on the first day" the way movies come out on Thursday night
2025-04-23 04:07:08
41
auntie 🍕 :
It is intentional
2025-04-23 05:32:09
0
Austin’s culture opinions :
This has been confusing me with the studio lol
2025-04-23 03:49:25
13
joseph harnish :
I think they are basing it on Greenwich meantime
2025-04-23 20:17:55
0
emmmmmmilyc :
I thought I got the dates mixed up for the studio but I guess I didn’t!
2025-04-23 03:47:16
47
The Content Chemist 👨🔬 :
it’s a Global show so they release it on a “universal global time slot” like Australia time or something (spoke to a marketing exec about this who said this was an issue in their messaging meetings)
2025-04-23 15:43:30
1
Suma_Lee :
I can deal with this what I need to know is why all their shows are so damn DARK
2025-04-23 06:42:12
10
Nocturnal Admissions :
Friday… GMT?
2025-04-23 03:43:02
2
j :
are you on the west coast? they all work like this, they drop at midnight EST which is 9 pm PST. like everyone watches Paramount's yellow jackets on Thursdays
2025-04-23 12:38:58
0
Adam :
The Embargoes are also for like midnight of the day they advertise 😭
2025-04-23 03:56:16
0
Samantha Bolton :
This is an unwritten rule for Apple TV lol
2025-04-23 04:50:14
29
AwSamWeston :
It’s like movie theater release date logic. The listed date is the first FULL day it’s up, but they do special evening premiere runs the night before because why the hell not?
2025-04-24 03:23:27
5
Nick Humphrey :
it's so that there's less of a strain on their servers. It spreads out the time that people are watching it over a 48-hour period. so traffic doesn't Spike for 1 hour.
2025-04-23 17:35:54
4
moriah :
I was always confused about this when I was watching Severance
2025-04-23 03:50:16
5
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