@joshdrylie: This chiropractor mastered the one thing 99% of health creators miss: the visual hook. He turned scroll-stopping content into a $5M practice—without spending a dollar on ads. Step 1: Unusual poses Every video opens with someone in a wild stretch. It’s a pattern interrupt that makes you stop. Step 2: Motion No static shots. He’s always zooming, panning, or pulling back to keep you engaged. Step 3: Curiosity Props. Costumes. Live snakes. It feels random—until you have to keep watching. That’s “Pope in the Pool,” and it works. This is how clinics win in 2025. Create content that looks different—and you'll get results that are. #healthclinic #contentmarketing #healthbrand