@sedge_beswick: I feel like so many brands and businesses are focusing on “going viral”… a one hit vs an actual strategy that’s going to drive longevity. Social is great and powerful… when it’s done the right way. Fully expecting some beef here & some contradictory views 👀 #viral #sociamedia #strategy
PREACH! Virality may come as a result of your strategy, good timing & luck but it’s not a strategy in itself. Also, what business problem/objective is it solving?! It’s just nonsense &you talk sense🙌🏼
2025-05-08 10:10:19
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Vicky | Social Media Marketing :
I had a video go viral (accidentally!) for a client and it was hell to manage 😂
2025-05-08 16:44:08
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etta..priv :
I want to go viral
2025-05-08 21:32:55
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Zoe :
GOD I hate the word viral!
2025-05-08 20:03:34
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hanar2906 :
It’s also not spoken about that for every viral moment there’s 100+ failures or average hitters.
2025-05-08 13:23:34
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Hana Happens :
Fully agree - leaders use it as a throwaway target and kpi but fail to take on board that impact to overall strategy, brand engagement and affinity.
2025-05-08 10:53:45
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Charlotte Jacklin :
👏👏👏
2025-05-08 10:54:03
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