@sedge_beswick: I feel like so many brands and businesses are focusing on “going viral”… a one hit vs an actual strategy that’s going to drive longevity. Social is great and powerful… when it’s done the right way. Fully expecting some beef here & some contradictory views 👀 #viral #sociamedia #strategy

Sedge Beswick | Marketing Tips
Sedge Beswick | Marketing Tips
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Thursday 08 May 2025 10:03:14 GMT
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ameliasordell
Amelia Sordell :
Thank 👏 you
2025-06-05 22:02:21
1
spearmanlauren
Lauren | Marketing Careers :
PREACH! Virality may come as a result of your strategy, good timing & luck but it’s not a strategy in itself. Also, what business problem/objective is it solving?! It’s just nonsense &you talk sense🙌🏼
2025-05-08 10:10:19
7
lemonadesocial
Vicky | Social Media Marketing :
I had a video go viral (accidentally!) for a client and it was hell to manage 😂
2025-05-08 16:44:08
1
etta..priv
etta..priv :
I want to go viral
2025-05-08 21:32:55
0
zoeawilliams_
Zoe :
GOD I hate the word viral!
2025-05-08 20:03:34
1
hanar2906
hanar2906 :
It’s also not spoken about that for every viral moment there’s 100+ failures or average hitters.
2025-05-08 13:23:34
2
hana.happens
Hana Happens :
Fully agree - leaders use it as a throwaway target and kpi but fail to take on board that impact to overall strategy, brand engagement and affinity.
2025-05-08 10:53:45
0
charlottejacklin
Charlotte Jacklin :
👏👏👏
2025-05-08 10:54:03
2
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