@marlostudios: The Golden Circle Framework by Simon Sinek breaks your business down into three parts: Why, How and What. Before any design work begins, ask yourself: 👉🏻 Why are you passionate about this, and what intention sparked the business? 👉🏻 How will your offering solve the problem behind that “why”? 👉🏻 What exactly are you delivering to the customer? What is your product or service? Getting clear on these helps define your purpose and guides your strategy, branding and design decisions. 💡 Save this for future reference! 🚀💭 #branddesign #branding #makingmarlo #goldencircle #creativestudio