@russellruffino: Specificity Sells. Period. Back when I was bartending, if I wanted to lose weight, I’d walk through Barnes & Noble, and every book just said… 📚 Weight Loss 📚 Weight Loss 📚 Weight Loss And then I’d see one that said— 📚 Weight Loss for Italian-American Bartenders Boom. THAT’S the one I’m grabbing. Why? Because it’s obviously for me. So the next time you’re thinking about your offer, ask yourself: 👉 Are you selling “weight loss”? 👉 Or are you selling “weight loss for exhausted moms over 40 who don’t have time to live at the gym”? See the difference? One gets ignored. The other sells itself. Specificity builds connection. Connection makes sales. Get laser-focused on WHO you help and HOW you help them—and the clients will come to you.

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