Scalable Social Media: Media as a Product Strategy Going all in on scalable social media, media as a product! We explore service, audience, & product-based businesses. We discuss investing time in a product, like a book, but highlight distribution as a key challenge if nobody cares. #ScalableSocialMedia #MediaAsAProduct #SocialMediaStrategy #ProductBasedBusiness #AudienceBuilding #BusinessGrowth #ContentDistribution #SocialMediaMarketing #DigitalProducts #OnlineBusiness - @startrightavl