@thehouseofjoy: the creator economy is out here getting companies acquired!! products go viral but brands build loyalty. Loyalty = actual business sustainability and equity! If you’re a creator or founder, do you yourself a favor and spend time understanding why brands care so much about EMV this year. This is such a big move in the beauty space, I can’t wait to see it come to life 🤍 #rhodeskin #elfbeauty #blackgirltiktok #rhode #haileybieber #beauty #founders #businesstips #brandingtips