@lifeofsal: Hailey Bieber sells Rhode for $1 Billion to e.l.f Cosmetics… before entering retail. While Rhode is entering Sephora this fall, they managed to sell without the heavy retail overhead—thanks to the timing of their deal with e.l.f. 😎 Most beauty brands have to prove themselves in retail before getting acquired, but Rhode worked out the perfect deal, timing their retail launch with e.l.f.’s help. This means Rhode doesn’t have to carry the weight of retail costs on its own. It’s like having the best of both worlds—a massive brand acquisition and a smooth retail entry. - #rhode #elf #elfcosmetics
Selenators are pissssseedddd now they are saying it’s 400m 😂
2025-05-31 22:32:59
182
♍️ :
So the retail shop in Dubai that is selling Rhode is fake products? 🤯
2025-06-01 15:56:39
19
brittaneydonaghy :
This is epic!!!!
2025-10-28 08:20:37
0
gmarva :
Because she is Justin bieber’s wife! 🤦🏻♀
2025-10-16 13:14:29
0
Ekosmo Digital :
"Rhode was not sold for $1 billion. It was sold for $400 million total-half in cash, half in stock. The cash went to JPMorgan and Scooter Braun, not Hailey. She didn't own equity-just branding rights. She now works for e.l.f. Beauty as a creative face, not an executive owner. PR told you it was a billion-dollar empire. The truth? It was a write-off."
2025-06-01 22:04:45
60
zara :
If you have the last name, Bieber, you can tell a company that’s what it comes down to. It’s not the products themselves. It’s just the image.
2025-06-01 03:32:44
7
Judy Gail Dergham :
I don't like Hailey. I feel like she just rode the coat on Justin Bieber, and her daddy's back. She didn't make anything herself. It's been given to her.
2025-06-04 22:52:05
14
Faryal :
This is actually very impressive
2025-05-31 16:54:15
233
Coop :
The moment she’s no longer controlling the brand, it goes south.
2025-06-01 13:00:28
0
Ladi_Britney :
The girl has been busy 👏🏾👏🏾👏🏾
2025-05-31 22:45:58
16
user6702750369363 :
We are looking for more pro Palestine brands
2025-06-04 04:51:23
6
momobear 🐻 :
Queen's behavior 🎉👑
2025-06-02 17:28:46
4
Meme :
Nope. They bought her influence. Big risk
2025-09-15 06:07:04
0
inar.islam :
I have been dying to try Farsali, but you do not ship to sweden last time i checked
2025-05-31 20:53:53
0
angie.brio :
The deal is for 800M. 200M in three years if growth in revenue continues. It was a mixed deal. It was very impressive, but at the same time the brand is very dependent on her image, it’s going to be interesting to see in the next couple of years if her star power continues to grow. Because one of the evaluation tools used was based on social media influence, that’s very much based on her influence.
2025-05-31 20:31:14
12
JB :
her last name is Bieber that's why nothing else 😂🔥
2025-06-02 12:45:13
3
Stone Abba :
No
2025-06-03 02:34:21
0
psychology_spirituality2 :
No she did not, she was paying off Hubby s credit 😁that is y it is with the creditor. Their plan is to move to UK .
2025-06-01 15:44:54
0
shoko :
i understand(i have no idea what your talking abt)
2025-05-31 15:45:04
22
user6480757182247 :
Hailey is a boss.
2025-06-01 11:36:34
39
hope_of_tiktok✝️🍒 :
When selupus and fans are dragging her she took advantage of the opportunity to make her product popular and it was worth it 🥰🥰
2025-06-01 07:26:40
25
MONAAYZ :
only bcoz shes a celebrity doesnt apply to non celeb founders
2025-06-01 01:57:36
17
dini :
Hailey Bieber is still Chief Creative Officer (CCO) and Head of Innovation at Rhode, and now she’s also a Strategic Advisor at e.l.f. Beauty. She holds shares in both companies, which means she has both creative power and financial stake in them. e.l.f. didn’t just invest in Rhode they wanted Hailey herself because of her vision, influence, and taste, especially her ability to shape culture and aesthetics.
2025-05-31 22:52:50
51
Berlin :
Its the new generation of purchasing.
2025-06-01 02:01:32
1
bethmbeauty :
It’s a game changer for sure! And I commend elf for it-smart on both sides. I’m
2025-06-02 18:59:57
1
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