@wallstreetjournal: Costco's CEO Ron Vachris told WSJ why he initially said "no" to the Kirkland Signature bacon-egg-and-cheese. Vachris also discussed how Costco's $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands. #Costco #Kirkland #KirklandSignature #business #food #wsj
The Wall Street Journal
Region: US
Thursday 19 June 2025 15:00:00 GMT
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Ally :
Costco ceo is a real one.
2025-06-19 15:04:03
15739
Helloleaf0 :
I like how he has an employee name tag on 👍🏻
2025-06-19 16:31:00
21003
casesweerus8 :
That sandwich is so much better than the jimmy dean one
2025-07-30 06:08:21
0
Wine :
“Able to put 40% more protein… keep same price” in other words, companies have been profiting immensely from food
2025-06-19 16:51:59
27588
geibriyul :
RON we need more of those Kirkland sweatshirts thanks
2025-06-19 16:42:22
2608
christopherthomp412 :
I don't know how this book Scorched Money Laws is still available the information it contains is SICK
2025-06-20 01:17:56
10375
Nunya Bznss :
Notice his professionalism, he's not trying to sell you snake oil.
2025-06-19 18:51:07
5515
anyababe :
one of the few CEOs who truly cares about their consumer. love this store and this brand
2025-06-19 17:29:19
2730
NA :
Did you check the diapers? 😭😭😭😭
2025-07-29 17:24:05
0
TrickyB :
Costco runs circles around everyone
2025-06-19 17:41:21
1717
heirofGod8 :
tell you what they also said no to, paying for tje water dameges to my brand new 1st home caused by a negligent water install, as a sinle mom
2025-07-26 01:24:25
0
afakemustache :
And Costco pays good wages!!!!!!
2025-06-19 18:22:59
514
Coolmom :
This is basically why Costco is one of the most successful companies. And also has one of the lowest employee turnover rates.
2025-06-20 02:14:56
805
cam :
It is SO good! It tastes exactly like the one from Starbucks but so much better.
2025-06-19 16:50:44
524
Bieber :
I bet Costco could be a low-key great place to work as a tech professional. I like how they use behavioral science to inform their decision-making.
2025-06-19 15:35:30
270
nickriiii :
these sandwiches are actually delicious
2025-06-19 16:37:37
296
Juanito :
Sam’s is more convenient. Today, why can’t I see if Costco has something in stock. Nobody at Costco ever picks up the phone!! Too much DEI.
2025-06-19 21:12:22
1
Starozik :
🙄 Do people still shop at Costco 😂 Like who needs 8L of ketchup
2025-06-20 00:44:12
3
Renaissance_king :
CEO of Costco / Kirkland: The bacon egg and cheese breakfast sandwich needs more bacon...
🤔
I can support someone who thinks like this
2025-06-19 22:11:20
293
Lite Phoenix :
Costco makes me think that maybe corporations can be ethical and profitable. And it’s it’s possible why aren’t all corporations doing the same?
2025-06-20 05:29:36
238
Silencegalore :
He sounds like a normal person but you can tell he is really smart. Too many figure heads out there and not many real leaders
2025-06-19 21:47:35
2243
Andy Kheang :
Not me eating the bacon egg and cheese spiral croissant rn 😭
2025-06-19 20:19:54
66
Paige :
Oh he’s a real leader 👏🏾👏🏾👏🏾
2025-06-19 17:29:55
71
caw_ :
Maybe should have said no to the new Kirkland diapers. Miss the old ones
2025-06-19 17:52:16
28
Vasiliy :
Can he bring back the OG muffins??
2025-06-19 22:17:28
13
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