@coral.santoro: Why do most people fail at building something great? Because the moment it gets hard, they start thinking something’s wrong. They don’t realize this is what building actually looks like. Deals falling through. Launches flopping. People ghosting. Confidence shaking. Nobody posts the thousand failed attempts. But that’s where the edge is earned. I’ve had projects that felt like genius, until they flopped. I’ve worked with people who looked like the answer, until they vanished. And I’ve had moments that felt like momentum, until I had to start over. But every failure gave me feedback. Every setback gave me leverage. Every “no” helped me refine my “yes.” You don’t need every idea to work. You just need to keep showing up long enough for the one that does. Want to build something real? Then stop trying to look like you have it all figured out. Start collecting the lessons. That’s how power is built, not in perfection, but in persistence.

Coral Santoro

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Friday 27 June 2025 02:00:46 GMT