@nicky.reardon: The way “authenticity” has become such a buzzword on the internet makes me feel like we have completely lost its meaning. Not everything needs to be “authentic”. We love fantasy! Things that are hyperbolic, campy, and offer a feeling of escapism I would actually argue some of the biggest moments in culture this year aren’t based of authenticity, but a curated fiction 🎙️Full Episode- “The Art of the Rebrand: Addison Rae” #socialmediamarketing #brandstrategy #musicmarketing #marketingstrategy
Being performative is authentic… especially if you authentically want to make something great. I don’t think “authentic” means “low production” it means “does this seem like something the artist wants to do or that they have to do.”
2025-07-02 14:42:57
94
Jimmy Morgan :
It’s both. Artistic decisions that align with your authentic self leading to a performance in line with your values and what you have to say.
2025-07-03 12:36:46
53
Ricardo Tedrus :
the performance has to be authentic tho otherwise you're beyonce
2025-09-18 04:31:02
1
Madame Porky :
I get what you mean but I think you can be performative and still authentic though. Gaga for example is very authentic, even when she’s doing a persona or wearing a strange outfit. That style of expression is authentic to her and her vision.
2025-07-02 16:09:05
19
Maria Chicaia :
Facts! I think you be authentic in your performance 🤍 I love your take
2025-07-02 02:40:47
41
Kimberly Nitti :
💯💯💯 tired of people pretending they don’t love a good show. X
2025-07-02 01:13:53
45
Queen :
I think people want a mix of both.
2025-07-04 05:31:06
2
Min bin :
Yes but the performance needs to have an authentic vision from the artists persona
2025-08-13 03:32:57
4
Jx🪐🌓 :
Honestly I love this change! Authentic was a trend and then everyone was performing authenticity which made it weird because it wasn't
2025-07-02 03:51:05
14
Xannee :
a good performance should matches with the real person behind the brand because if it doesnt it will probably fail as its not as easy to keep that facade up
2025-07-04 22:31:08
4
WinWalkerHarris 🎬 :
SO true. I’ve been very authentic with my content but notice that people want more of a performance… even though they say they want authenticity, no they don’t. 😀
2025-07-02 19:45:51
3
Arian Lumière :
I think authetic with creativity is the key. It's breathing life to an imagined version.
2025-07-22 03:57:51
3
vbuck :
I don’t agree. “Authenticity” really just translates to “honesty” or “integrity”. If a musician was 100% “authentic”, they’d have nothing standout to show. But the performance and branding of an artist can be sellout-y, shallow, and pander-y: or, it could have merit. A lot of people pursue music for the fame, money, or influence. It’s always refreshing to see artists truly walk the walk and not just talk the talk. In fact it should be the considered the standard to both perform and be “authentic”.
2025-07-04 00:25:31
1
Alejandra Carranza/Pod Host🎤 :
Nope stating your true self always wins. Gaga says it herself!
2025-08-14 13:10:27
0
wowtoszczepan :
Very that!! Authentic as in convincing
2025-07-02 19:40:42
1
Rico TV :
You ate that
2025-07-02 06:37:24
3
♠️♦️♣️♥️ :
couldn’t agree more! i’m about to launch my brand and it has taken me years because i was originally going to launch a “real” brand (think rooted in reality of real life reccs by me) to a “fantasy” (a literal fantasy world online with its own characters) and it not only completely changed the way i see things, it’s also the most fun ive had as a creator in a long time and i truly hope it’s just as fun for the audience!!
2025-07-02 13:57:57
0
jared joshua :
People want relatability, and you can do that in authentic and inauthentic ways. I agree that authenticity is used WAY too much when we live in a culture that profits off of literally lying to us all the time
2025-07-03 16:05:34
0
Kelsey Fagan :
1000% yes. People want relatable personalities, not relatable performances
2025-07-07 20:24:18
0
sarahvegamelian :
Authenticity will always be prevalent in the age of the internet. But you have to live life in real time to be authentic
2025-07-10 03:26:47
2
mbalde257 :
Yea straight up cosplay for the win 👩🏼🎤
2025-07-02 00:40:13
2
Otracore :
I think entertainment is an overrated word we should use something else
2025-07-04 13:36:59
0
Rick Resenha :
I'm really seek of this word
2025-07-02 23:56:29
0
Willum Maindo :
Thank you lola
2025-07-14 07:27:37
0
Soda Yoda’s Couch :
At this point It’s a buzzword in 2025 , you’re completely right
2025-07-06 17:26:28
0
To see more videos from user @nicky.reardon, please go to the Tikwm
homepage.