@richmanparadise: Do People Buy the Product or the Brand? 🧐 Payless conducted a genius experiment: they opened a fake luxury store 🏷️, filled it with their (normally cheap) shoes, added fancy decorations, sleek displays, and even rebranded the name to "Palessi"—something that sounded high-end and exclusive. The result? People flocked in, bought 🛍️, and never questioned the "luxury" they were paying for. The experiment proved one thing: branding changes everything. People don’t just buy a product—they buy what the brand represents. 💡 The product itself doesn’t need to be expensive to make; it just needs to feel exclusive, desirable, and worth the price. So, yes, people buy the brand. 🚀 #luxury #branding #marketing #business #millionaire #startup @Claps

RichmanParadise

Open In TikTok:

Region: CA

Monday 14 July 2025 13:29:21 GMT