Mel✨
Region: US
Thursday 17 July 2025 15:44:10 GMT
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![Think of sales as a relationship Just like in a relationship, there are different levels of commitment To get a sale it requires a different level of commitment then just being a part of your community People need to see the value in taking things a step further. They need to see you as an expert If you have a cavity, you don’t go to a friend to fix it you go to an expert (dentist) So many people are posting growth content, which makes you a friend and is important don’t get me wrong, but you’re posting it hoping that people come to you as the expert when that type of content is designed to attract, not convert So how do you get out of the friend zone? [Post activation and leadership content] Activation content shifts beliefs. Leadership content positions you as the go-to expert. Activation content is talking about the gap between where people are now and where they want to go and why the gap exists + what they should do about it Leadership content showcases how you lead, how you show up for your customers, values you have outside of your business, your unique methodology/frameworks, beliefs that your operate from, what makes you who you are](/video/cover/7418998663873072426.webp)
