@build_in_public: From Ep 746 of The Edward Show - FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO Experiments That Worked If you just change your theme and code to something else, you’ll get a boost. That’s because you force each page through the algorithm and it refreshes pages it missed or hadn’t updated. So Google refreshes pages and judges them upon the new topical authority that you have. I had exactly this happen to me. I republished the same exact content on a new URL on my site. It wasn’t ranking before. Then… ranking number one in like a week or something crazy like that. #searchengineoptimization #seotips #seohacks #digitalmarketing