@alex.b.sheridan: Most CEOs I talk to say: “Our content’s not driving revenue.” “It’s not generating leads.” “Our brand doesn’t stand out.” And their first instinct is to blame the content. “We just need to make better content.” But that’s not where the problem starts. If your content isn’t working, here’s the real order of operations: 1.) Brand strategy and positioning If your message is unclear or generic, no amount of production will move the needle. You’re just creating noise. 2.) Content strategy You can post every day, but if it’s not the right platform, format, or buyer journey… it won’t work. 3.) Workflow and automation Do you have an AI-powered system to create content consistently, not just randomly? If not, your good content dies fast. 4.) Content team You need the right people in the right roles to execute. Fast, on-brand, and without constant micromanagement. 5.) Coaching and fundamentals Does your team have the right skills and coaching to actually create high-performing content, even if the strategy and systems are in place?. Here, feedback loops are installed. Great content becomes repeatable. Most people try to fix the content itself. At Impaxs, we fix the system that creates the content. Because when you get the foundation right… You stop guessing. You start growing. And your content starts converting. ❤️ ABS #b2bmarketing #contentmarketing #inhousecontentteams

Alex | Video Marketer

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Monday 21 July 2025 12:32:03 GMT