@stuffaboutadvertising: What is an AHA!-bservation? It’s a term I like to use for observations that are strong enough to use for a great ad campaign. And yes, you could go deeper with an AHA!-bservation and eventually get to a “why” or a traditional insight. But my point is that you don’t have to. In the case of an AHA!-bservation, you have what you need to start building a strong concept. #advertising #marketing #advertisingtok #advertisingtiktok #marketingtok #adcampaigns #marketingtiktok #insights #strategy
The hard part about insights is time. Often you need the time and focus to dig, and more often rarely have or permit the time. I love finding some good insights when i have the time.
2025-07-22 23:45:13
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Sarah | BTS of Online Business :
This was such a fun video to watch. Love those examples!
2025-07-22 20:41:09
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Misterg00dBOI :
I think this fits. There was a billboard by my house that I thought of when proposing to my GF at the time - it was an ad for jeweler btw. "You aren't marrying her so you can live with her. You are marrying her because you can't live without her". Which is true in the fact that most men look at marriage as the addition of a life partner vs. the cost of losing the most important thing in your life.
2025-07-26 23:15:54
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Mujahid :
This is not correct understanding of observation vs. Insight. Here is a loose example..Observation: 50% of people now use ChatGPT as a therapist. Insight: People are feeling more alone in a tech first world and looking for help/support.
2025-07-26 13:20:00
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cynthia :
I thought it was AHA’s new marketing slogan at first 😂
2025-07-25 02:33:27
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Shea ✨Digital Marketing✨ :
I love this!
2025-07-22 22:10:22
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Brenda Lynch :
Love this! And I’m definitely quoting you when I use this quote 💗
2025-07-23 14:14:56
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