@alex.b.sheridan: If I told you I was starting a company to sell water… You’d probably laugh. You’d be like: "Water? Seriously? You can buy water anywhere." Exactly. And that’s why Liquid Death is one of the most disruptive brands out there. Because they didn’t just sell water—they sold a story. Deat$ to plastic. Murd$% your thirst. Be the hero who kills plastic pollution. That’s what great brands do. They make you feel like you’re part of something bigger. They create: - A villain (plastic waste) - A hero (you, the customer) - And a clear mission (save the planet one can at a time) It’s the same reason people line up to see the Mona Lisa. They’re not there because it’s the best painting in the world. They’re there because of the story—how it was made, stolen, found, and immortalized. So let me ask you… What’s the story behind your brand? Who’s the villain? Who’s the hero? What are you inspiring your audience to be part of? That’s what separates brands that are remembered… from the ones that are ignored. ❤️ ABS #branding #marketing
