Sabrina
Region: US
Thursday 24 July 2025 20:58:55 GMT
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Funmi Monet :
This is mind blowing. I knew the budgets were high but not *this* high 😭
2025-07-25 08:58:47
720
d.0yin :
Influencers don’t be scared to grab your bag
2025-07-25 13:59:37
399
Taylor Graham :
I used to work in corporate advertising. Some of the brands I managed had $600M for just paid social alone. Not paid search. Not SEO. Not TV and radio broadcasting. Just social.
2025-07-25 12:49:43
121
bossbabesupreme :
Me, a new brand, spending $300 a month on meta ads 🫠🫠🫠🫠😭
2025-07-25 12:56:32
141
DANISHA CARTER :
so informative
2025-07-25 09:29:18
114
Sookie and Coco :
Well that’s overwhelming! I own a small eyebrow cosmetics company and currently figuring out marketing budget as I work to rebuild the brand. We used to be sold worldwide, the amount of money to be in the big doors is astronomical.
2025-07-25 09:51:32
0
Témi :
If this is the marketing budget, the revenue must be insane!
2025-07-25 15:11:25
44
Nassima K :
An important point is the “trade marketing” aspect of beauty - marketing includes the production of display and in store tools. When you’re suddenly in 1000 doors, that’s millions spent in creating merchandising tools.
2025-07-25 05:49:47
55
Sibylle :
Cries in small indie brand 😭 the way my brand would blow up even more with just a 100k loan 😭
2025-07-25 22:11:33
39
Expat25🇧🇼🇳🇴 :
Well the last brand is failing. Im chronically online and never heard of them.
2025-07-25 10:08:52
0
Yasmeen 🌟 :
This is such a wonderful informative video because people don’t understand how much goes into the actual campaigns because of influencer culture and then just sending out a bunch of PR packages
2025-07-24 22:43:50
52
dumo(they/them) :
I LOVE when people do research and show it. Thank you for this.
2025-07-25 17:19:58
51
🌺Irl_Island_girl🥥 :
I love playing the “Guess who’s secretly sponsored!” Game when I scroll though self care tik toks, people almost always they have the SAME rotation of body care. Same oil, same shampoo, same candle, same tea kettle. It’s very annoying. Almost always however, if you go to poc influencers… they have a wide variety and lots of different products and it’s very refreshing, but sad because it means they’re not being targeted to receive these free products and ugh. That’s just a whole other issue.
2025-07-25 18:36:54
16
Snenatv :
Basically forcing people to buy lol! What’s the source?
2025-07-25 13:58:37
4
Ashton :
This is insane when you think about it
2025-07-27 15:56:09
6
melodramatic stunt queen :
I’m gobsmacked to say the least
2025-07-25 13:32:03
16
Meemz :
What!!!!!
2025-07-25 12:28:18
6
Debs :
this is crazy wow😩
2025-07-25 15:04:04
3
Naked Bar Soap Co :
This! Thank you!!
2025-07-25 13:31:32
1
Nana :
I knew there was budget but I never knew there was THIS much budget! 😳 wow
2025-07-25 13:49:13
12
Grisel Paula :
So important to know !
2025-07-25 01:05:22
4
.mb :
I always find it suspicious how we keep on hearing about the same brands over and over again as if others doesn’t exist.
2025-07-27 16:45:57
1
nanda.mp4 :
Oh my God
2025-07-24 21:21:33
14
Vibebology :
Thank you for sharing
2025-07-25 08:23:12
2
Tasha :
What’s a realistic budget for most start up beauty brands?
2025-07-24 23:57:59
0
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