Sabrina
Region: US
Thursday 24 July 2025 20:58:55 GMT
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Funmi Monet :
This is mind blowing. I knew the budgets were high but not *this* high 😭
2025-07-25 08:58:47
364
d.0yin :
Influencers don’t be scared to grab your bag
2025-07-25 13:59:37
139
Allytta :
Could you do a comparison of their marketing budget vs revenue and profit? Would be interesting to see what percentage marketing budget makes up
2025-07-26 11:18:44
0
Sibylle :
Cries in small indie brand 😭 the way my brand would blow up even more with just a 100k loan 😭
2025-07-25 22:11:33
8
DANISHA CARTER :
so informative
2025-07-25 09:29:18
63
🌺Irl_Island_girl🥥 :
I love playing the “Guess who’s secretly sponsored!” Game when I scroll though self care tik toks, people almost always they have the SAME rotation of body care. Same oil, same shampoo, same candle, same tea kettle. It’s very annoying. Almost always however, if you go to poc influencers… they have a wide variety and lots of different products and it’s very refreshing, but sad because it means they’re not being targeted to receive these free products and ugh. That’s just a whole other issue.
2025-07-25 18:36:54
6
bossbabesupreme :
Me, a new brand, spending $300 a month on meta ads 🫠🫠🫠🫠😭
2025-07-25 12:56:32
61
Yasmeen 🌟 :
This is such a wonderful informative video because people don’t understand how much goes into the actual campaigns because of influencer culture and then just sending out a bunch of PR packages
2025-07-24 22:43:50
48
Nice :
Woooow
2025-07-25 22:56:12
0
melodramatic stunt queen :
I’m gobsmacked to say the least
2025-07-25 13:32:03
9
Sabrina :
It’s a wild wild time
2025-07-24 21:01:17
2
Snenatv :
Basically forcing people to buy lol! What’s the source?
2025-07-25 13:58:37
2
dumo(they/them) :
I LOVE when people do research and show it. Thank you for this.
2025-07-25 17:19:58
15
Expat25🇧🇼🇳🇴 :
Well the last brand is failing. Im chronically online and never heard of them.
2025-07-25 10:08:52
0
Témi :
If this is the marketing budget, the revenue must be insane!
2025-07-25 15:11:25
6
TheKlife :
Yea these are pretty established brands though. Can you touch on newer or smaller startups who are still making good revenues but lower marketing budgets.
2025-07-25 16:36:44
0
Nassima K :
An important point is the “trade marketing” aspect of beauty - marketing includes the production of display and in store tools. When you’re suddenly in 1000 doors, that’s millions spent in creating merchandising tools.
2025-07-25 05:49:47
32
Matilda Alade :
This is mind blowing and so informative 👏
2025-07-26 01:01:35
0
Madiha Fahad :
That’s crazy
2025-07-25 16:57:00
0
Summer D’on :
Yes and a lot of it goes the agencies & IRL spend
2025-07-25 14:28:07
2
Margaret Trainor | Atmo Home :
Lord
2025-07-26 04:15:40
1
The Scent Siren :
Very insightful
2025-07-25 15:48:04
3
Sookie and Coco :
Well that’s overwhelming! I own a small eyebrow cosmetics company and currently figuring out marketing budget as I work to rebuild the brand. We used to be sold worldwide, the amount of money to be in the big doors is astronomical.
2025-07-25 09:51:32
0
patranila ✊🏽🇺🇸 :
My God! 👀
2025-07-25 18:31:49
0
winnyirl :
Me with my 20k marketing budget hahahaha
2025-07-25 23:53:47
0
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