@geexbryant: Gym owners don’t need to compete. They need to create an experience. Most gyms are busy copying each other with the same vibe. But it's funny how people don’t stay loyal to equipment. They stay loyal to how you make them feel. If you’re a gym owner or fitness entrepreneur, your real advantage isn’t price or size. It’s the culture you're responsible for creating. The gyms that win long-term are the ones that feel different the moment you walk in. That’s what makes people stay.