@nssmagazine: Sydney Sweeney has become a polarizing figure in contemporary marketing: embraced by the American conservative right, criticized by those who accuse her of objectifying the female body and pushing problematic messages. Her recent campaigns with Dr. Squatch and American Eagle, full of winks, wordplay, and tight denim, have sparked public debate. Thoughts? #sydneysweeney #americaneagle #marketing #fashiontiktok #TikTokFashion #fashion #fashionmarketing #brand #campaign

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Monday 28 July 2025 11:09:25 GMT
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saltainmare
maare :
I’m too European for this
2025-07-28 17:24:08
21128
ch14_4m1_
its_me :
She is Cassie in real life
2025-07-28 16:45:05
32650
jimejames1776
Cammed Classics :
All you haters saying you won’t buy these jeans, is only because you won’t fit in them
2025-07-29 17:23:57
0
oopsi144
.Rae Rae. :
These jeans are for women why is it targeting men?💔
2025-07-29 00:10:59
4634
bellasarcone
isabella🌟 :
Help what is this
2025-07-28 15:09:57
27215
its.jxven
JAVEN🖤 :
She went through all that sexualization in Euphoria and now she’s choosing to continue it on her own? That’s just sad
2025-07-28 17:30:38
18682
kenkeniff45
The Doc Holiday :
USA is BACK baby 🥵😍
2025-07-30 01:02:16
2
yasminaaxxox
Yasmina Van Goethem 🍒 :
I love her
2025-07-29 22:42:51
1
cheryldwitama
Cheryl :
I bet people wouldn’t complain if it was Sabrina Carpenter 🤷🏻‍♀️
2025-07-30 00:31:58
1
jregich
jregich :
Our culture just has to sexualize everything now. Sad times.
2025-07-29 22:19:16
3
zoe4y
ZŒ :
It’s not selling at all
2025-07-28 17:52:23
8238
user73211724426507
mpad :
Sales through the roof. Stock is up 25 percent. She’s beautiful
2025-07-29 21:31:37
1
sarahy..alvarez
Sarahyyy :
i don’t see the hype 🤷🏻‍♀️
2025-07-28 18:11:28
3540
nay_kelz
naynay🦋 :
Isn’t this like weirdly pushing positive eugenics? Eye colour, hair colour ? Erm what are the PR team doing?
2025-07-28 20:29:16
368
user45634442
User45634448 :
It’s like brooke shields in calvin klein all over again, except Sydney is grown and can make her own decisions
2025-07-28 15:45:05
2007
digital.dan
digital dan :
This is the first time in over a decade adults have chattered this much about American Eagle as a clothing brand in general. They got their monies worth with this brand ambassador regardless.
2025-07-29 23:05:50
1
cee56789
98765 :
The haters must not have good genes😂. So bitter and jealous.
2025-07-29 10:49:00
324
brian.moser.smegma
Dmowski Loyalist🇵🇱𖦏 :
idk what's the problem she clearly Has great genes
2025-07-29 22:45:00
1
snowball_game
Snowball_game :
To everyone saying that it’s promoting eugenics. Get a job. Even if the ad is implicitly implying that her genes are great there is nothing wrong with that. White beauty romanization ≠ racism.
2025-07-30 00:51:03
1
verstarrot
verstarrrot¹ ⁶³ ⁸¹ :
Day by day I’m more convinced that she wasn’t acting in Euphoria
2025-07-29 22:37:52
1
tom_cam98
Tom_Cam98 :
The same people arguing about this woman doing a jeans ad are the same people who cannot define what a woman is.
2025-07-30 00:40:56
1
un36111
Un36111 :
Ohhhhh noooo I’m sooo offended
2025-07-30 00:59:25
1
kekeeeeeee._72
Keke🩷 :
“I bet you wanna try these jeans” no I do not🧍🏾‍♀️
2025-07-29 00:37:09
453
joshuaneal92
Joshua Neal :
it feels so good to see ads like this again Sydney is a blonde bombshell God bless her
2025-07-29 22:42:04
1
cardog5556
carlosjrmaestas :
She is turning to her euphoria character
2025-07-29 23:19:31
1
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