I wish people understood how many dozens of people had to approve it
2025-07-29 00:12:46
33
Matt H :
Plus focus groups on large campaigns
2025-07-30 17:02:22
0
927sor2iv403dhenq :
The ad was brilliant
2025-07-30 19:37:05
0
Afranko7 :
Nothing is ever released “accidentally”. Too many eyes on it.
2025-07-28 21:17:17
197
jewelsdillman :
“I shall not say names” says under breath…Sydney Sweeney, “And I shall not name brands” also under breath…American Eagle Outfitters.
2025-07-28 21:24:21
109
Jenny | Food & NorCal life :
It freaked me out.
2025-07-29 03:03:49
0
LindaKimba :
Eric, I kinda consider you a celebrity 😉
2025-07-28 21:40:59
27
Trish 🇺🇸 💙 :
Exactly… the number of hands and eyeballs on things before it goes live is insane, and yet some things released defy common sense…
2025-07-29 01:20:09
0
snzhsnnsjs :
The American eagle campaign isn’t even bad
2025-07-28 21:30:54
8
kl4254 :
I live in Washington state where MOST of the state is VERY liberal. I live outside Seattle where most folks are highly educated, (we are close to Microsoft, Amazon, Costco, Alaska Air, Boeing HQ’s). Syndney Sweeney is from eastern Washington (other side of the Mountains) where it skews more conservative and is close to Idaho(google the politics). Also people should note her mother held a MAGA themed birthday party. THIS IS PUBLIC KNOWLEDGE!! This was not an accident.
2025-07-29 03:04:18
6
Figandquince :
Like the Jaguar campaign?
2025-07-29 14:50:11
0
Mark :
There are too many people involved; if you ask me, it’s not necessary, and too many opinions in one room destroy any applicable content of substance, in my humble opinion. instead, try if two or more are gathered with the same vision go forward.
2025-07-28 21:48:43
0
Boofus88 :
I was in corporate marketing for a Fortune 500 firm for 3 years. The hours and eyes that would go into minuscule things like Pantone shades, shapes, action words….there were TONS of eyes on this.
2025-07-29 03:20:57
0
Sarah | mom life 💕 :
I’m going to start making a list of brands to avoid on Benable. I swear the list will be LONNNG
2025-07-29 01:37:27
0
Haute And Humid :
I think people want to read too deep into things sometimes. Imo I think they wanted a tag line/commercial with calvin klein vibes so they roughly copied something like that
2025-07-29 13:55:04
0
WhitRvrAnimalRescue :
Good thing many eyes are not on my videos before posting 😂😂😂😬
2025-07-28 21:30:19
0
Libera :
well we all know that they all share blue jeans
2025-07-29 02:20:42
0
Lez :
Out of topic and random but I started watching you when you got robbed. Any news on that?
2025-07-28 22:09:05
7
Kelly :
I’d like to think that somewhere out there is the someone who flagged that this was a very bad, no good idea and that at least they know we would have backed them up in those meetings/emails for being right.
2025-07-29 00:47:25
4
alexandra.kekeris :
You always speak with such logic and have a lovely demeanor. And you said it perfectly!
2025-07-28 21:53:36
2
Excelsior :
But yet here we are taking about it… good or bad, giving it tons of earned media. So either way it’s a win for the brand. If people can forgive Balenciagia then I think we can move on from this. And in the end it’s AE. The folks complaining are not their consumer.
2025-07-29 03:46:40
3
liz ✨ :
especially, the more eyes that will be on the content, the more eyes internally approved that content
2025-07-29 18:15:29
0
adashofsassd :
Had she died her hair brown for the ad, there wouldn’t have been a problem. The blue eyes/blue jean pun would have been fine with a brunette model.
2025-07-29 11:13:37
1
Beetle 🇲🇽🇺🇸 I🆘️ :
But none of them have their name publicly attached to it except....SS (sorry not sorry).
WHY would her people let her do this??
2025-07-29 00:53:05
0
Jeannebean :
Wait are you not a celebrity
2025-07-29 18:57:25
0
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