@philanthropybabe: prefilling donation forms with a high anchor can increase donations by up to 20%, but you (nonprofits) need to balance this with donor retention, as overly high anchors may deter participation. To set an effective anchor amount, analyze your donor base’s giving history and capacity using your data, tailoring the anchor to a “stretch” amount that feels ambitious yet achievable for your target audience (your donors!)

Alison | UGC Creator

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Wednesday 30 July 2025 16:10:21 GMT