@rarebeauty: a double-take in the streets... and yes, it's Rare Eau de Parfum. Find the scratch and sniff billboards in Soho and Chelsea and scan the QR code to grab an exclusive sample of the mini rollerball, only on the @Shop app. 📍Canal St/Broadway in Soho 📍Lafayette St/Grand St in Soho 📍W 27th St/10th and 11th in Chelsea Samples available until August 7! #rarebeauty #rarefragrance #newrarebeauty #fragrancetiktok

Rare Beauty
Rare Beauty
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Region: US
Wednesday 30 July 2025 17:33:42 GMT
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elma6345
Näncy🦋 :
Now that’s one rare experience
2025-07-30 18:06:27
5712
ur.kainath
. :
Unpopular opinion: Selena doesn't need to wear a bikini to sell her products. Selena's brand isn't about influencers and being skinny. She doesn't exclude regular people.
2025-07-31 02:57:02
161
oscarxxavier
Oscar Xavier 🐉 :
scratch and sniff?!?? 😍 need one of these in utah 😂
2025-07-31 23:11:07
1
glazingberries
carrie :
the promo is insaneeeee
2025-07-30 17:39:37
3416
nesrine.se
່ :
We need RARE BEAUTY IN ALGERIA SELENA 🇩🇿🇩🇿🇩🇿🇩🇿
2025-07-30 17:37:50
111
ranimisra20
Rani :
how I transport myself to this billboard
2025-07-30 18:27:35
706
evenmoncada
Rafael Moncada :
Wow rare beauty team killing it with the promo
2025-07-30 19:24:12
35
onceuponatails
Becca 🏴󠁧󠁢󠁳󠁣󠁴󠁿 :
I cannot wait to get this perfume for my little sister who is disabled. She struggles so much with perfumes after her stroke and this is just perfect. Thank you to selena and rare beauty team 🥹💖
2025-07-30 21:48:31
39
az_babydoll
🌹Sherie86🌹 :
Those should be at every Sephora!!! 💕💕💕
2025-07-31 06:06:47
1
keepinummguessin
Keepin_Umm_Guessin :
That is so unique and fabulous. 👌🏽
2025-07-30 18:56:00
24
popflexactive
POPFLEX Active :
woahh talk about a trendsetter
2025-07-30 18:11:19
186
mommy_of_6ix
mommy_of_6ix :
Why is it sold out already 😭 this mama of six always misses out
2025-07-30 17:49:02
14
imlefranci
imlefranci :
THIS is marketing girl 💖
2025-07-30 18:54:05
71
meet.me.at.midnig
meet.me.at.midnig4 :
I bet it smells amazing
2025-07-30 17:38:04
521
stephaniec344
𝓢𝓽𝓮𝓹𝓱 † :
Yall already sold out before it even being released😞 I love rare beauty so much though
2025-07-30 18:26:21
193
curlingsilent
Kate💕 :
What a cool way to experience the fragrance! The scratch and sniff billboards are such a fun and interactive way to sample the perfume.
2025-07-30 17:39:42
351
defnotharleigh
𝙷𝚊𝚛𝚕𝚎𝚒𝚐𝚑 :
wait that’s such a good idea
2025-07-31 09:35:08
4
yamila0979
Yamila :
Once again nothing for Houston . Its alwaysNY or LA
2025-07-30 20:25:59
3
roxannarusu
Roxanna Rusu :
Crying in Chicago 🥹
2025-07-30 18:23:39
4
navyblue002
navyblue002 :
Damnnnn that’s so creative
2025-07-30 22:46:17
35
miri_1437
Miri :
I need a flight ticket to New York, for this Rare experience 🤎
2025-07-30 18:05:20
116
aleangulo12
Ale Angulo :
That is genius! I loved scratching magazines when it had perfumes
2025-07-30 22:32:15
34
xo_meggan
Meg ♡ :
I can’t wait to get my hands on the new perfume 😍😍
2025-07-30 17:42:00
11
lea_monica0
lea_monica ⁷ :
This is so coolll and the packaging looks so unique
2025-07-30 22:54:01
14
mnm1181
mireya marin :
Wait… this is actually genius!🫢
2025-07-30 21:41:27
9
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