@alex.b.sheridan: When LinkedIn organic reach dropped most people complained. "My posts aren’t getting the same reach." "I miss the old days." They whined and waited for the algorithm to be nice again. We didn’t. We got better. We found ways to reach millions on other platforms. We improved our content—sharpened our message and started “being the content” more instead of just creating it. We learned how to run LinkedIn ads that returned 8:1. We invested more in email marketing…continuing to build our own list, not just renting attention. We tripled down on our podcast—and turned guests into customers through a repeatable system. We also set up all new social platforms for just our podcast (Founder Talk Podcast) We continued to layer in automation and AI to move faster. And yeah, we even hired coaches to help where we weren’t the strongest. That’s the game. Things will always shift—algorithms, platforms, market conditions. The only thing you control is what you do when it happens. Do you get sharper? More adaptable? Open new revenue streams? Or do you sit around talking about how it used to be? I know what we’re doing. What are you doing? ❤️ ABS #contentmarketing #linkedinmarketing #linkedinads
